Buddy Scalera has been writing professionally since 1987, when he began his career as a newspaper reporter for the Ridgedwood News. He later went on to earn a degree in Journalism from Hofstra University. Scalera has written and edited copy for all types of situations, including websites, books, comics, videos, short films, newspapers, magazines, press releases, radio shows, CD-ROMs, interactive multimedia, podcasts, speeches, presentations, proposals, textbooks, professional journals, industry publications, and much more.

Below are select highlights of his work.


Buddy Scalera is an active and prolific copywriter. Currently he leads the content strategy team at Ogilvy CommonHealth Worldwide Interactive Marketing, an award winning marketing agency in New Jersey. As a copy lead, he writes and leads copywriters in the creation of websites, iPad apps, videos, eDetails, eBooks, search engine marketing ads, banner ads, blogs, and more.

Buddy also writes proposals (RFPs & RFIs), client presentations, whitepapers, POVs, columns, and more. When senior team leaders need something outlined, planned, or written, they turn to Buddy for crisp, focused copy creation.

These days, Buddy's copywriting is focused primarily on the needs of his pharmaceutical clients. He specializes in content development for scientific communications targeted at healthcare professionals, patients, and caregivers.


For an updated list of Buddy Scalera's comic book writing, go to ComicBookSchool.com.


Buddy has written and published 5 educational books that address the needs of creative professionals. These popular books include multimedia CD-ROMs, which Buddy programmed on his trusty Macintosh computer. Three of his books have been translated and reprinted into multiple languages. All are now available as ebooks.

Primary author:


  • Pharmaceutical Marketing Targeting Consumers: Connecting online. What’s in store for patients
    Ad Age Insights Whitepaper by Beth Snyder Bulik
  • Ubiquity, Mobility, Security: The Future of the Internet, Volume 3
    Pew Internet & American Life Project and Elon University
  • Doll Fashionistas by Ellen Lumpkin Brown
    Interior Photographs: Buddy Scalera Publisher: KP Crafts Published: 2009
  • Writing Comic Books: A Writing Show Interview
    Writer: Buddy Scalera & Paula Berinstein Publisher: Kindle Books Published: 2008
  • Artist's Digital Photo Reference - Landscapes
    Editor: Erin Nevius Interactive Consultant: Buddy Scalera Publisher: North Lights Fine Arts Books Published: 2006
  • Pulp Action: Vol. 1 Writer: Various
    Introduction - Buddy Scalera Publisher: Atomic Age APE Books Published: 2004
  • The Science of Superheroes Writers: Lois Gresh & Robert Weinberg
    Interview: Buddy Scalera Publisher: Wiley Published: 2003
  • Body Dump Writer: Fred Rosen
    Photographer: Buddy Scalera Publisher: Pinnacle Published: 2002
  • Wizard Comic Book Price Guide Annual 1996
    Writer: Various & Buddy Scalera Publisher: Wizard Press Published: 1995
  • Comics Values Annual 1995, 1996, 1997
    Writer: Various & Buddy Scalera Publisher: Wallace-Homestead Published: 1994, 1995, 1996


Articles published in:
Wizard World Online (Internet)
Wizard School (Internet)
Spin Online (Internet)
Comic Book Collector
Comics Buyer's Guide
Comics Values Annual
Comics Values Monthly
Scarlet Street: The Magazine of Mystery & Horror
Collector’s Advantage
Drum Tracks
Town News
Ridgewood News
The Bergen Monitor
The New Voice


Visual Reference for Comic Artists: Vol. 1
Visual Reference for Comic Artists: Vol. 2
Visual Reference for Comic Artists: Vol. 3
Writer/Producer: Buddy Scalera Graphic Design: Rus Wooton Publisher: After Hours Press CD-Rom w/600+ photos Includes Quicktime videos

“Hey Buddy” Monthly humor column Publisher: SilverBulletComicBooks.com

Wizard School/Comic Book School Emcee/Event planner: Buddy Scalera Traveling school for comic writers & artists Chicago 1999, 2000, 20001 Philadelphia 2001


The Bang Gang Various Comedy Sketches Writer/Producer Buddy Scalera Co-writer: Mike Fasolo Director: Various Released: 2000-2001
B2: Laundry Day Writer/Producer Buddy Scalera Co-writer: Mike Fasolo Director: Michael A. Straniere Released: 1997
The B Files Writer/Producer Buddy Scalera Co-writer: Mike Fasolo Director: Michael A. Straniere Released: 1996
The Mother of All Shows Writer: Buddy Scalera Comedy Sketches


Writer/Producer Buddy Scalera Co-Host: Mike Fasolo Director: Michael A. Straniere Publisher: WCL-TV Released: 1994-1999
Scarlet Street: The Commercial Writer: Buddy Scalera Director: Richard Valley Released: 1991
Various Political Ad Spots, Press Releases, Speeches Writer: Buddy Scalera Director: Vision Media Marketing Released: 1991-1993